Video Is About to Stop Being One-Way (and That Changes Everything) | Victor Riparbelli, Synthesia

Every company is creating content that nobody reads, nobody watches, and nobody remembers, and the CEO of the AI platform that 90% of Fortune 100 companies use to fix that just explained what comes next. In this episode, Craig Smith sits down with Victor Riparbelli, co-founder and CEO of Synthesia, to discuss the $4 billion company that is now redefining what video communication means for the enterprise. The conversation opens with the founding insight that still drives the company: AI is going to drive the marginal cost of creating video to zero, which changes not just how content is produced