$5 Billion a Year on AI — Miscalculation or Bet?

💡 Dan Maloney, CEO of Landing AI, breaks down what's really happening: Facebook's token budget alone was estimated at $5 billion per year. Companies like Meta and Microsoft went all-in early — and now they're adjusting. Dan says that's not a miscalculation, it's how new technology works. You loosen the guardrails first to see what's possible, then tighten once you understand what delivers. The real metric? If $5 billion in spend drives $100 billion in returns, nobody's complaining. It only becomes a problem when the outcomes aren't there. And this cycle isn't new — the same thing played out