Google’s Josh Spanier On The Unrealized CMO Armageddon, And Why AI Is At 'The End Of The Beginning'

Google VP of marketing and Frontier CMO podcast host Josh Spanier joins Ben in Mountain View to talk about the state of marketing today, and why the predicted CMO armageddon for 2026 never happened. Ben asks Josh why he thinks even sophisticated advertisers are only a few meters into the AI race and how Google uses incrementality and thousands of AI-generated budget scenarios to prove what’s working. They also get into Josh’s daily watch channel, what CMOs learn by being forced to post every day, and a lightning round of Signal or Noise. This is a special branded episode of Mixed Signals, pres